Why do you need a professional copywriter?
Because when it comes to business, every second counts. Most people spend between 10 and 20 seconds on a page before clicking elsewhere. That’s less than a minute to get your message across and to keep readers interested. And let’s face it, mistakes cost customers. Poor grammar, confusing paragraphs and cliches will turn people away.
A professional content writer can identify the most important information to be communicated and keep the reader interested. They also know a thing or two about keywords. These are the route to being found on the web and a good copywriter will add keywords into the text in a natural and smooth transition.
So whether you need words for a website, articles for a newsletter, or some punchy sales copy for a brochure, it’s worth getting a professional to do it.
Plus if you’ve forked out for a professional web design, why would you then fill it with less than professional copy? When you think about it, a good copywriter just makes sense.
Why do journalists make good copywriters?
Before any writer can sit down and start writing, they need information. And since journalists are essentially information-gatherers, it just so happens that journalists often make great copywriters.
Listening and questioning skills
It is paramount that the copywriter understands the brief. This means knowing who the copy is targeted at and what the client hopes to achieve through it.
A good copywriter works in a similar way to a reporter by researching and interviewing people and then using this information to write articles for newsletters, website content, reports and other communications.
Attention to detail
Probably the most essential skill any copywriter can have; good communication is in the detail. Since I’ve worked as a writer and an editor, I certainly know where to put an apostrophe.
Being able to come up with original ideas certainly helps. I love working with words, but there’s so much more to writing good copy than stringing a sentence together. I will work with you to get your message across.
Please email me at email@example.com to discuss your requirements.